Managing campaigns

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Jasper provides Campaigns as a way to superpower your content generation, especially when you're generating several pieces of content around the same goal. You can use Campaigns to...

  • Create and manage content for a marketing campaign
  • Group together blog posts and related promotional content within a blog series
  • Collaborate with teammates on a shared project

To start a new campaign, use the Campaigns tab in your left-side panel. If you’re already in Campaigns, you can click “Create campaign” in the top right corner of your Campaigns view.

Jasper will kickstart your campaign by asking you for a title, a voice, and any knowledge assets you would like added. Once you hit create, you can add new documents or images, or add new content using a template.


Campaign Knowledge Asset Template

TIP: Use this template to create a knowledge asset and use this when creating your campaign!

Company Overview

Company Name: [Your Company's Name]

Website: [Your Company's URL]

Description: [Your Company's Name] is a leading provider of [describe what your company does]. We specialize in delivering premium quality [product/service], designed to cater to the unique needs of our customers.

Product/Service Overview

Product/Service: [Product or Service]

Unique Features: Our [product/service] offers [list unique features], providing unparalleled value to our customers.

Benefits: It serves to [explain how it benefits your target audience].

Functionality: Here is how [your company's product/service works].

Key Messages

Outline the primary messages you want to communicate through your campaign. This could include unique selling points, emotional appeals, or the core values of your brand.

Marketing Channels

Specify which channels you plan to use for your campaign. This could include social media platforms, email marketing, SEO, PPC advertising, content marketing, etc.

Target Audience

Our primary target audience includes [describe your target audience].

Social Proof

We take pride in our established reputation, as evidenced by [provide social proof such as testimonials, reviews, case studies, etc.]

Special Offer

Offer: We are excited to introduce our [offer].

Call to Action: [Call to action]

Urgency/Scarcity: To make it even more compelling, we have added an element of [urgency or scarcity].

Guarantees: We stand behind our [product/service] with [describe your guarantees].

Internal Campaign Notes

Stakeholders: The campaign team includes [list stakeholders on the team].

Timeline: The campaign will run from [start date] to [end date].

Budget: Our marketing budget for this campaign is [marketing budget].

Campaign Goals

The main goals of this campaign are [outline the campaign goals].

In addition to the elements already outlined in your marketing campaign template, you might want to consider including the following sections:

Measurement and Evaluation

Define how success will be measured. Include key performance indicators (KPIs) that align with your campaign goals and detail how and when these will be evaluated.

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