The GEO Hub gives your marketing team a complete picture of how your brand appears in AI-generated search responses — across ChatGPT, Gemini, Claude, and Perplexity — and surfaces prioritized content recommendations to close visibility gaps.
What You Can Do with the GEO Hub
- Monitor your brand's visibility across AI search platforms with a composite score and four supporting metrics
- Identify where competitors are getting cited and you're not
- Surface content recommendations ranked by impact — for existing pages and net-new topics
- Push recommendations directly into Jasper Grid to generate fixes in one click
Viewing All GEO Analyses
The GEO Hub opens to the All Analyses view, where you can see every GEO analysis in one table. Use this view to compare GEO scores and review performance across your analyses at a glance.
Use the available filters to narrow the list by status, AI provider, location, and other options. This can help you focus on the analyses that are most relevant to your review.
Understanding Your GEO Analysis
AI Visibility Scores
Your dashboard shows five metrics:
- Overall AI Visibility Score — A composite 0–100 score that blends brand presence, citation rate, and brand sentiment
- Brand Presence Rate — How often your brand appears in AI responses across your tracked queries
- Citation Rate — How often AI platforms link to your content as a source. Presence ≠ citation: only citations drive traffic to your site.
- Brand Sentiment Score — How positively or negatively AI describes your brand when it mentions you
- Competitive Share of Voice — How your visibility compares to tracked competitors across the same queries
Key Events on Trend Charts
GEO Hub now displays important events as markers on your metric trend charts. Use these markers as helpful context when you investigate why a GEO score increased or decreased.
The key events you may see include:
- Query model changed: A newer model is used when querying an AI provider's public API.
- GEO analysis settings changed: Queries, AI providers, or pages were added or removed from the analysis.
- Page content changed: The GEO Hub detected meaningful content updates on a tracked page.
- GEO score methodology changed: The way GEO scores are calculated changed.
Most events are logged during scheduled runs. As a result, a tracked-page content change can appear on a later date than the actual edit. Changes to analysis settings are logged immediately.
AI visibility is influenced by many factors, so treat key events as helpful context, not as a complete explanation for every score change.
Brand Sentiment Analysis
A narrative breakdown of how AI characterizes your brand, organized into what's working in your favor, what's working against you, and direct quotes from AI responses attributed by model.
Topic Clusters and Query View
Topic clusters group your tracked queries into logical themes. For each cluster you can see:
- A coverage score for how well your brand is represented
- Per-query drill-downs: the full AI response from each tracked platform with your brand and competitor mentions highlighted
- Citation detail: which pages on your site are being cited, by which model, for which queries
Recommendations
Two types, both prioritized by potential impact:
- Optimize — Improvements to existing content that's underperforming in AI responses. Each recommendation explains why the page is underperforming and what to change.
- Originate — Net-new content topics where competitors are being cited and you have no existing coverage. Each recommendation includes context on what to create and why it will improve your visibility.
Any recommendation can be pushed into Jasper Grid with one click, pre-loaded into the appropriate workflow template.
Setting Up Your First GEO Analysis
Before you start setup, define one clear objective. Examples:
- Increase share of voice across ChatGPT, Gemini, Claude, and Perplexity
- Beat a specific competitor in AI citations for your category
- Own high-intent, mid-funnel queries for a product area
- Win comparison queries where buyers are forming opinions
If you're unsure where to start, ask: What's the one question you most want this analysis to answer? That's your goal.
Step 1: Add site and select competitors
Jasper automatically discovers pages that match your selected scope(s), including new content you publish after setup. Once you add a domain, you can choose:
- Homepage only to analyze your site’s main landing page.
- Domain pages to analyze pages on your domain, excluding subdomains.
- Domain + subdomains to include pages across your domain and its subdomains.
When you add a scope, you can choose between:
- This page to only analyze the page specified.
- Section pages to analyze every page within that path.
You can also add external pages to monitor URLs you manage but are outside your domain, such as a LinkedIn company page.
You can then add up to 10 competitors to compare your GEO performance against.
Step 2: Select AI providers, topic clusters, and queries
Choose from the available providers you want included in your analysis: ChatGPT, Gemini, Claude, and/or Perplexity. Then choose the queries and topic clusters you would like to run. You can use the recommended queries, or you can add or upload your own.
You’ll then be able to map these queries to specific pages, based on the scope(s) you set in Step 1. This makes it easier to understand and track how optimizing certain pages can improve AI visibility for associated queries.
Step 3: Choose your analysis schedule
Choose how often you'd like the analysis to run: Daily, Weekly, or Monthly.
You can see a summary of how many credits the analysis will consume each time it runs.
Finally, click Create Analysis. Analyses take approximately 10–15 minutes to generate after setup. Once complete, your Hub refreshes on the chosen cadence.
Duplicate an Existing GEO Analysis
You can duplicate an existing GEO analysis from its settings page. Duplicating an analysis opens a review step with the original fields pre-filled, including topic clusters, selected pages, competitors, providers, and other settings. You can edit these values before confirming and see an estimated credit cost.
Acting on Recommendations
Start with existing content — it's the fastest path to a visible improvement.
- Open the Optimize or Originate recommendations section in your Hub
- Select the pages or topics you want to work on
- Click Fix in Grid — Jasper opens a pre-loaded Grid with your pages, recommendations mapped, and agents ready to run
- Review and approve the generated updates
- Export and publish
Your brand voice from Jasper IQ is applied automatically, so every output is on-brand without additional setup.
Availability
The GEO Hub is generally available on Business plans. You can control who can create, edit and delete GEO analyses via the permissions settings page. All workspace members can view analyses.
Pricing Information: Here