The Audiences feature in Jasper lets you create and manage audience context. This helps generate highly-tailored content that resonates with specific segments and drives measurable business impact. You can attach up to four audiences to a single generation: one primary audience that sets the framing, plus secondary audiences that Jasper works in through shared ground.
Key Benefits
- Enhanced Personalization and Engagement: Audiences provide flexible segmentation that allows content to resonate more effectively with target segments.
- Improved Consistency Across Teams: Audiences ensure content aligns with both the brand's voice and the unique needs of each audience.
- Streamlined Audience Context Management: Audiences eliminate the inefficiency of repeatedly entering audience context for different pieces of content.
- Coverage for a Whole Buying Committee: One asset can speak to the person it is most for and still land with the others who weigh in, without splitting the work into separate generations.
Access and Availability
- Pro Plan: Up to 3 audiences per generation (1 primary and up to 2 secondary)
- Business Plan (all tiers) and Enterprise: Up to 4 audiences per generation (1 primary and up to 3 secondary)
Every plan that includes Audiences includes multi-audience support. There is no separate add-on and nothing to switch on. Pro workspaces cap at three because a Pro library holds three audiences in total, so three is everything there is to combine.
How to Use the Audiences Feature
Access Audiences
Navigate to the Audiences section in your Jasper dashboard by clicking Jasper IQ.
Create a New Audience
- Click + Add Audience.
- Give your audience a name and description.
- Set accessibility: Private to me, or Anyone in your workspace.
- Create the audience from existing documentation / source material automatically.
- Review the Audience details.
Save Your Audience
Once the audience details are filled, click Generate. Your Audience will be stored in Jasper for future use.
Generate Content with an Audience Context
In Chat: Click Select an Audience in the IQ Drawer above the text box, then choose a primary audience and any secondary audiences.
For all Assets in a Project by Default: Navigate to Project Settings and select your desired Audiences. Every run in the project inherits the selection.
Edit or Update Audiences
Return to Audiences to modify. Click ... next to the Audience name and select Edit.
Set Default Workspace Audiences
Set preferred audiences for your workspace in Workspace Settings > Generation Defaults, then select audience(s) and click Save. Defaults support a multi-audience selection, including primary and secondary order, and you can override the default when creating content.
Multiple Audiences
An enterprise asset is rarely read by one person. The executive who owns the budget, the manager who owns the process, and the practitioner running the evaluation all read the same page, and they care about different things. Multiple Audiences lets you build one asset on the common ground between them, rather than writing a separate version for each or merging several people into one composite profile.
Where You Can Use Multiple Audiences
You can attach a primary audience and secondary audiences anywhere an audience was previously available:
- Chat, in the Jasper IQ drawer, including prompts that produce a Canvas document
- Canvas, in project settings and in the rewrite toolbar on an individual asset
- Task agents, such as Blog Post
- Studio agents, including translation, optimization, and research agents
- Document editor, through slash commands, highlight-to-rewrite, and the AI toolbar
- Grid, from the Grid IQ drawer
- API and MCP
You can promote, demote, and reorder your selection at any time, so the same set of audiences can be pointed at a different primary without rebuilding it.
Choosing a Primary Audience
The primary audience is who the piece is most for. It owns the framing, the structure, and the emphasis, and the finished piece reads as if it were written for them first. Secondary audiences are the other people in the room who should still see themselves in it.
A rule that holds up in practice: make the broadest audience by headcount your primary, then add subaudiences (title, persona, etc) the people whose buy-in you also need. Two setups both work well.
- Mixed altitudes: a vertical, region, or industry as the primary, with titles and personas as secondaries. Each layer you add earns more detail, because the secondaries are subsets of the same people.
- One altitude: four peers, all roles in the same buying group. This works, though one still has to lead or the asset loses focus.
How Jasper Uses Your Selection
Adding audiences does not average the content down toward something generic. Jasper anchors the framing, structure, and emphasis to the primary, then finds the overlap with each secondary and builds on that shared territory: a common buying trigger, a shared success metric, a positioning angle they all respond to.
Where audiences pull apart, Jasper steers clear of the tension instead of splitting the difference. When a secondary conflicts with the primary and no common ground exists, the primary wins. Jasper also never names the audiences in the output, never works through them one at a time as a checklist, and never mentions that the content is being tailored. The audience shows up in the argument, not in a label.
Building Your Audience Library
This is the part worth slowing down on, because it changes how you set audiences up. Define each audience as a self-contained unit that carries its own positioning, value props, and triggers, so it can be combined with any other.
Three focused audiences give you twelve usable combinations. Six give you more than 150. A pre-blended profile such as "FinServ CMO and ops buyer" gives you exactly one, and you maintain it forever. Splitting composites back into their parts makes the library smaller and the coverage wider.
Rewrite an Existing Canvas Document with a New Audience Mix
Rewriting is the fastest way to see what an audience change does to a piece of content.
- Open a document you already have on the Canvas.
- Choose Rewrite with new Audience(s) and change the selection: swap the primary, or add a secondary.
- Select Create new asset. A second document appears beside the first, built from the same brief with the new audience mix.
- Read the two side by side.
A rewrite makes only the changes the new audiences require. Sections, structure, and examples stay put, so the differences stand out instead of being buried in a second article. Running the same prompt twice with different audiences also works, but each run is a fresh generation: structure and examples move too, and less of the difference is attributable to the audience change.
Auto IQ Recommendations
Auto IQ recommends a ranked set rather than a single audience. Its top pick becomes the primary and the rest come in as secondaries. The full selection syncs back into the Canvas IQ drawer, so you can see everything it chose and adjust it.
Using Multiple Audiences with the API
Every endpoint that accepted audienceId also accepts audienceIds, shaped as an object:
{
"audienceIds": {
"primary": "aud_123",
"secondary": ["aud_456", "aud_789"]
}
}
The change is additive. audienceId keeps working exactly as it did, so an integration that never adopts the new key is unaffected. See the API documentation for details.
What Has Not Changed
A single selected audience behaves exactly as it did before. Existing content, existing workflows, and existing API calls are unaffected.
Troubleshooting Tips
Audience Not Targeting Correctly
- Verify that the Audience Definition and Content Guidance are detailed and accurate.
- Ensure the correct Audience is selected during content creation.
Content Leans Too Far Toward One Audience
- Check which audience is set as primary. The primary owns the framing and emphasis by design.
- Promote a different audience, or use Rewrite with new Audience(s) to compare two versions of the same asset.
A Secondary Audience Is Not Coming Through
- Jasper builds on the common ground between audiences and favors the primary where they conflict, so a secondary with little overlap has less to work with.
- Check that the audience's definition and content guidance describe what that group cares about, not only who they are.
Frequently Asked Questions (FAQs)
Q: What makes Audiences different from Brand Voice?
A: Brand Voice ensures a consistent tone/personality across every topic, channel, and audience. By incorporating audience context alongside your Brand Voice, you get both consistency and personalization in one system.
Q: How do Audiences relate to ICP and Personas?
A: ICP defines the ideal organization or individual target at a high level. Audiences segment the target based on shared characteristics. Personas are more granular fictional representations of key individuals within an audience.
Q: How do I decide which audience should be primary?
A: Start with a high-altitude audience with the most headcount, such as a region or vertical, and then get more specific, then add the people whose buy-in you also need as secondaries. Past that it comes down to taste, so try two combinations on the same brief and see which one lands.
Q: Should I keep blending personas into one audience, or split them up?
A: Split them. Define each persona once as its own audience, then combine them at generation time. A small library of focused audiences covers far more committee combinations than a set of pre-blended profiles, and each audience stays sharp. Composite audiences were a workaround for having only one audience slot.
Q: Do secondary audiences have a ranking among themselves?
A: No. The only hierarchy is primary and secondary. Secondary audiences are peers.
Q: What happens when my audiences conflict?
A: Jasper looks for common ground first and builds the content there, steering clear of the points of tension. When the primary and a secondary conflict and there is no common ground, the primary takes priority. The content is not diluted into something-for-everyone messaging.
Q: Does anything change for content that uses a single audience?
A: No. A single selected audience behaves exactly as it did before, and existing API calls using audienceId keep working.
Q: Can I set more than one default audience for my workspace?
A: Yes. Workspace generation defaults support a multi-audience selection, including primary and secondary order. You can still override the default when you create content.
Q: Can I upload materials to inform audience creation?
A: You can upload websites, PDFs, or files with audience details.
Q: Are Audiences available through the API?
A: Yes. You can retrieve your workspace Audience data via API and pass it through content generation calls, including a primary and secondary set. Learn more here.
Q: Can I add documentation to my Audience after creation?
A: No, create a new Audience if you want to include additional source documentation.
If you have questions, contact Jasper support at hey@jasper.ai.