Audiences

The Audiences feature in Jasper helps users create and manage audience context to generate highly-targeted, high-performing content. It allows for personalizing content to align with specific audience segments, ensuring it resonates and delivers results. Integrated with Jasper's Brand Voice and other tools, Audiences offers flexibility to define "who" the content is for and guides "how" it should communicate effectively.

Key Benefits

• Higher Content Performance Metrics: By leveraging audience-specific messaging and engagement patterns, businesses can drive better ROI from campaigns, increase conversion rates, and build meaningful connections with their users.
  
• Enhanced Personalization & Engagement: Audiences provide flexible segmentation that allows content to resonate more effectively with target users. This ensures messaging is relevant, impactful, and tailored to the needs of our customers unique Audiences.
• Improved Consistency Across Teams: Audiences ensure all content created within Jasper aligns with both the brand's voice and the unique characteristics of each audience segment.
• Streamlined Audience Context Management: This feature eliminates the inefficiency and inaccuracy of repeatedly inputting audience context for content creation. Teams can now standardize and store LLM-ready audience context centrally for consistent and faster content delivery.

Access and Availability

• Creator Plan: Access to 1 audience.
• Pro Plan: Access to 3 audiences.
• Business Plan: Unlimited audience access.

How to Use the Audiences Feature

1. Access the Audiences Panel

   • Navigate to the Audiences section in your Jasper dashboard.

2. Create a New Audience

   • Click on the "Create Audience" button.
   • Give your Audience a name and description.
   • Set accessibility
     • Private to me
     • Anyone in your workspace
   • Add any Knowledge Assets, files, or text you would like the Audience to reference.
   • Add customer stories
   • Review the Audience details

3. Save Your Audience

   • Once the audience details are filled, click "Save." Your Audience will be stored in Jasper for future use.

4. Generate Content with an Audience Context

   • When creating content, select the relevant Audience from the dropdown. Jasper will use the saved context to tailor outputs specifically for that audience.

5. Edit or Update Audiences

   • Return to the Audiences section to modify any entry. Click the ... next to the Audience name and then select "Edit".

Troubleshooting Tips

1. Audience Not Targeting Correctly
   • Verify that the Audience Definition and Content Guidance are detailed and accurate.
   • Ensure the correct Audience is selected during content creation.
2. Difficulty Creating a New Audience
   • Check your plan limits for the maximum number of audiences allowed.
   • Ensure required fields are completed when setting up a new audience.
3. Not Seeing an Update When Editing an Audience
   • Refresh the dashboard or clear browser cache if changes do not appear immediately.

Frequently Asked Questions (FAQs)

What makes Audiences different from Brand Voice?

Brand Voice ensures a consistent personality across every topic, channel, and audience. By incorporating Audiences, this approach is further refined to focus on "who" you’re speaking to and how to connect with them effectively. This combination helps create meaningful engagement and ensures your message resonates with the right people.

How do Audiences relate to ICP and Personas?

• ICP (Ideal Customer Profile) defines the ideal organization or individual target at a high level.
• Audiences, on the other hand, segment the target based on shared characteristics for scalable marketing strategies.
• Personas are more granular fictional representations of key individuals within an audience.

Can I upload materials to inform audience creation?

You can easily upload websites, PDFs, or internal files with audience details, and Jasper takes care of the rest. It quickly analyzes the content and generates structured audience segments along with tailored content guides. This seamless process helps you save time and stay focused on creating impactful, audience-driven strategies.

Will Audiences be available through the API?

Yes, Audiences are available via API. You can retrieve your workspace Audience data via API and pass them in as an input on any API generation request. See the API documentation here.

Can Audiences be updated after creation?

Every part of the guide, from positioning statements to engagement triggers, is fully customizable in Jasper. While we assist in setting up the Audience within Jasper, once it's created, you have complete control to edit and optimize it to suit your needs.

Can I add documentation to my Audience after creation?

No, you will need to create a new Audience if you wish to include additional source documentation. 

What’s included in an Audience?

An Audience consists of two main components

1. Audience Definition – Structured data that defines who the audience is.
2. Content Guidance – Instructions on how to create content that resonates with the audience.

If you have any questions, please reach out to Jasper support at hey@jasper.ai.