The Audiences feature in Jasper helps users create and manage audience context to generate highly-tailored content that resonates with specific segments and drives measurable business impact.
Key Benefits
- Higher Content Performance Metrics: By leveraging audience-specific messaging and engagement patterns, businesses can drive better ROI from their content marketing efforts.
- Enhanced Personalization & Engagement: Audiences provide flexible segmentation that allows content to resonate more effectively with target segments.
- Improved Consistency Across Teams: Audiences ensure all content created within Jasper aligns with both the brand's voice and the unique needs of each audience.
- Streamlined Audience Context Management: This feature eliminates the inefficiency and inaccuracy of repeatedly inputting audience context for different pieces of content.
Access and Availability
- Pro Plan: 3 Audiences
- Business Plan: Unlimited Audiences
How to Use the Audiences Feature
Access Audiences
Navigate to the Audiences section in your Jasper dashboard by clicking on Jasper IQ on the left side of the dashboard.
Create a New Audience
- Click on + Add Audience
- Give your Audience a name and description
- Set accessibility: Private to me, or Anyone in your workspace
- Add any Knowledge Assets, files, text, or URLs you would like to be referenced
- Add customer stories
- Review the Audience details
Save Your Audience
Once the audience details are filled, click Generate. Your Audience will be stored in Jasper for future use.
Generate Content with an Audience Context
In Chat: Click Select an Audience above the text box.
For an individual Asset: Click Choose Audience at the top of the page.
For all Assets in a Project: Navigate to the Project Settings at the top of the Project and select your desired Audience.
Edit or Update Audiences
Return to Audiences to modify. Click ... next to the Audience name and then select Edit.
Set a Default Workspace Audience
The Default Workspace Audience feature allows you to set a preferred audience for your workspace, ensuring that all AI-generated content is tailored to the right target audience by default.
How to set Default Workspace Audience
- Click on the workspace name in the top left corner.
- Click on Workspace Settings.
- Click Generation Defaults.
- Select your audience from the drop-down menu under Default Workspace Audience.
- Click Save.
Your default Audience will be automatically applied to all AI generations in the Workspace. Users are able to override the default by selecting a different Audience when creating content.
Troubleshooting Tips
Audience Not Targeting Correctly
- Verify that the Audience Definition and Content Guidance are detailed and accurate.
- Ensure the correct Audience is selected during content creation.
Difficulty Creating a New Audience
- Check your plan limits for the maximum number of audiences allowed.
- Ensure required fields are completed when setting up a new audience.
Not Seeing an Update When Editing an Audience
- Refresh the dashboard or clear browser cache if changes do not appear immediately.
Frequently Asked Questions (FAQs)
Q: What makes Audiences different from Brand Voice?
A: Brand Voice ensures a consistent personality across every topic, channel, and audience. By incorporating audience context alongside your Brand Voice, you get both consistency and personalization in one powerful system.
Q: How do Audiences relate to ICP and Personas?
A: ICP (Ideal Customer Profile) defines the ideal organization or individual target at a high level. Audiences segment the target based on shared characteristics for scalable marketing strategies. Personas are more granular fictional representations of key individuals within an audience.
Q: Can I upload materials to inform audience creation?
A: You can easily upload websites, PDFs, or files with audience details, and Jasper takes care of the rest.
Q: Will Audiences be available through the API?
A: Yes, Audiences are available via API. You can retrieve your workspace Audience data via API and pass it through content generation calls. Learn more here.
Q: Can I add documentation to my Audience after creation?
A: No, you will need to create a new Audience if you wish to include additional source documentation.
Q: What's included in an Audience?
A: An Audience consists of two main components: Audience Definition – Structured data that defines who the audience is, and Content Guidance – Instructions on how to create content that resonates with the audience.
If you have any questions, please reach out to Jasper support at hey@jasper.ai.