How to use Brand Voice

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The Voice feature allows Jasper to create your brand voice based on content you provide. Simply upload your text, file, or URL, and Jasper will infer your brand voice. From there, you can optimize it until it perfectly describes your brand. Jasper will automatically create a voice for you upon sign up based on your company URL (if applicable). This can be edited or deleted to create your own - it's just a jumping off point!


How to Create or Edit a Brand Voice

  1. Navigate to Brand Voice on the left hand side of your home page.
  2. Click + Add Brand Voice to get started or click ... on an existing voice and select Edit
  3. Upload a writing sample. It can be a 1000+ word text, a file (.txt, .pdf, or .docx), or even a URL. Choose if you would like the Brand Voice to be visible to the workspace by toggling on/off "Make Brand Voice public to the Workspace" upon creation of the Brand Voice.
  4. Once uploaded, you’ll receive a description of your writing. At the bottom, you’ll see several excerpts based on the information you provided. You can add or remove excerpts to better capture the brand voice you want to create. If preferred, you can disable this feature by toggling off the "Enable excerpts to improve the accuracy of your voice" option above the excerpts. If everything looks good, you can simply navigate away, and your voice will be saved automatically.
  5. Click Preview Brand Voice at the top of the page
  6. Choose how you’d like to test your brand voice – Blog Post, LinkedIn Post, or Product Description – and complete the corresponding details.
  7. Click Generate
  8. You’ll see two versions of the content: one with your brand voice applied and one without. Use this comparison to refine your voice by repeating steps 4–8 until it perfectly matches your goals.
  9. Click Save changes in the upper right-hand corner.

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TIP: If you would like this voice to be the default for your entire workspace, see the Default Workspace Voice help doc. This means every piece of content you generate will be written in this voice, unless you select otherwise.


How to Apply Voices

Apps

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Doc editor

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Chat

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FAQ

What plans have access to voices?

Voices are available on all paid plans. Creator can create 1 voice, Pro can create 3 voices, Business can create unlimited voices.

Where can I access voices throughout the app?

You can select your custom voices within chat, the doc editor, and all apps.

Can I tell Jasper to apply style rules to my voice?

Only business customers can currently apply style rules (e.g. use oxford commas, replace the word client with customer, and speak in 3rd person).

When I give a URL to Jasper to find my voice, is he crawling or scraping the URL?

Jasper crawls your website to find an adequate amount of text to determine your brand voice, as opposed to a single URL.

What should I do if Jasper can't crawl my URL to detect my voice?

Here are some things you could try:

  • Make sure the URL you are entering is a valid URL and begins with https://
  • Select a different URL with a voice that you admire.
  • Enter an example text of your brand voice in the box below the URL input box.

Is everyone in my workspace able to see the voices I create?

All seats within a workspace are currently able to see and edit Brand Voices unless you toggle off "Make Brand Voice public to the Workspace" upon creation of the Brand Voice.

Can I give you a long text example to create a voice?

Our current limit is 2000 characters when creating a voice through a text example. If you would like Jasper to look at more than that, you can instead give him a URL that accurately depicts your brand voice.

How does Jasper create a voice by reading examples I provide?

By combining Jasper's knowledge of what brand voices are, similar voices to yours, and the unique text you give, we're able to take that all into consideration when summarizing and defining your brand voice.

I don't agree with how Jasper defined my voice, how do I change it?

If you feel like Jasper hasn't accurately defined your voice, you can edit the voice by following the instructions listed above.

If I have a limited number of voices, am I able to delete voices I've already created and make new ones?

Yes! If you are on the Pro plan for example and have already created 3 voices, you can delete a voice and recreate a new one in its place.

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