Style Guide

Style Guide is a Jasper feature for Business Customers that enables a company to define their grammar, punctuation and terms rules. This ensures writing is consistent company wide.

This is limited to Business plans only.

Permission Settings

There are Admin level controls around Style Guide rules. When enabled in Permission Settings, only Admins and Managers are allowed to set up and modify these rules.

How to Access the Style Guide

1. Navigate to the Jasper IQ section on the left side of your dashboard.
2. Select Style Guide.

How to Apply the Style Guide

1. Open an Asset.
2. Click Brand Guidelines in the upper right hand corner.
3. Make sure you're in the Style Guide tab (this is also where the Visual Guidelines are housed).
4. You will either see a list of proposed edits, or you will get a green check mark indicating that the content is in-line with your Style Guide.
   • If you have edits, you can go through and click on them individually to correct them, or you can click the Apply Style Guide button and make all corrections at once.

Grammar and Punctuation

The following grammar and punctuation specifics can be toggled on or off based on preference.

Style Presets

• AP
• Custom

Writing Style

• Prefer active voice
• Use contractions where possible

Titles and Headings

• Use title case in headings and titles

Regional Customization

• English (US)
• English (UK)
• English (CA)
• English (AU)

Punctuation Options

• Remove Semicolons.
• Replace exclamation points with periods.
• Use an em-dash to offset an aside.
• Use spaces before and after the em-dash.
• Use an en-dash to connect a range of numbers or dates.
• Use/remove Oxford (serial) commas before the last items in a series
• Use 1/2 spaces after a period

Ampersand Usage

• Don't use an ampersand (&) unless it's used in a brand name.
• Don't use '+' to mean 'and'.

Dates and Numbers

• Always spell out numbers
  • 0 - 9
  • 0 - 10
  • 0 - 99
• Use commas to separate numbers with four or more digits.

Rules

A Rule allows you to apply certain instructions to a specific root term. Available rules are:

• Abbreviate after first use.
• Always abbreviate.
• Avoid in outputs.
• Replace with new word or term.
• Use exact case.
• Use lowercase.
• Use uppercase.